Design to Renourish
The designer is at the heart of many decision-making processes and plays a large role in a project's impact. In this poster, the designer is shown surrounded by the elements of the Quadruple Bottom Line – economy, ecology, society, and culture. The circles radiating from each element and sub-element overlap with transparencies to convey the idea that they affect each other to various degrees.
The inner circle closest to the designer represents the processes which are integral to the entire system. These processes include disposal or end of life considerations, materials sourcing and use, transportation issues, materials manufacturing and vendor practices.
Presented at the 2013 College Art Association Conference, NYC.
Lake Street Architecture
Design for an identity system for a client opening an architecture studio in Arcadia, Michigan, a small lake-front vacation town. I developed a set of dynamic logos that have multiple iterations. The concept for the identity was to convey modernity, flexibility, and imply architectural shapes and qualities. The color palette incorporates colors from the local scenery.
Unwrapped: Waste in the U.S.
Pulitzer price winning author Russell Baker once said, "The American dream is to turn goods into trash as fast as possible." This full-scale 3-dimensional information visualization is a representation of each individual contribution to the total waste stream along with a breakdown of the items that comprises garbage in the U.S.
Packaging accounts for the largest percentage of total waste in the United States: about thirty percent, or about 72 million tons. The poster is a closer look at what Americans throw away in packaging each year.
Ultra Clippit
Packaging design has been known for ignoring efficiency to gain more advertising space or using more materials than necessary to create the illusion that the consumer is getting more for their money. The problems arising from this waste has taken a toll on our environment.
My goal was to satirize packaging to emphasize the ridiculous. The Ultra Clippit is one single paperclip packaged in a foam tray, secured with twist-ties, shrink wrapped and placed in a non-recyclable glossy box. The box is made from virgin tree fiber, has a Plasticine window, and finally shrink-wrapped. The design is an imitation of Tide detergent, one of the most widely recognized non-food packaging products.
Re-nourish Website
Collaborative digital project offering graphic designers access to practical, reliable, sustainable design resources and tools.
Featuring interactive tools such as the Project Calculator which allows users to design more sustainable, cost- effective print projects. Users can immediately view the saved and used resources for their projects.
Re-nourish has been honored with achievements such as the 16th Annual Communicator Award of Excellence for an activism website and a finalist in the 2009 Cooper-Hewitt National Design Museum People's Design Awards. It was also featured in the May 2010 issue of HOW magazine.
Stars Campaign
Stars is a nonprofit organization that provides free services for low-income parents and their children. After six months, the program only had five families registered and they needed help. I was brought in to create posters and brochures promoting the organization's services. By highlighting only one service per poster and keeping the text simple, the goal was to inform people who can read little-to-no English. Within 2 months of the posters and brochures hitting the streets, Stars had approximately 200 inquiries and registered 45 families.
Holiday Party Invitation
Enormous amounts of waste is generated around the holidays. The goal for this invitation was to reduce our environmental footprint while remaining festive. To greatly minimize paper use, the invitation was designed as a self-mailer, omitting the need for an outer envelope. We also eliminated the traditional RSVP card and reply envelope with a request to reply via email. The piece was efficiently sized to the press sheet and printed digitally on recycled card stock. In addition, the mailing list was scanned for duplicates and old addresses updated. By taking these steps, we avoided printing more than we needed, decreased the amount of returned mail, and saved the company over $600.
Boston Teachers Union MBTA Campaign
Art directed photo shoots and designed posters for the Boston Teachers Union. The goal of this campaign was to raise local support for the Boston Public School teachers among parents. Placing the posters in the subway and on buses ensured they would be seen by many Boston parents who's children attend the Boston Public schools.
Modern Heritage Clothing Line
Giblees Menswear sells formal and high-end men's clothing. To attract a younger clientele, the owners introduced a new division named Modern Heritage by Giblees, geared towards men in the 28 to 48 age-range. Paying homage to the store's beginnings, the department showcases Giblees newspaper advertisements from the 1950s juxtaposed with displays of stylish and modern clothing. To highlight the concept of vintage and contemporary style, I combined a mixture of modern typography with woodgrain textures and an authentic American color palette for a contrast between old and new.
Cause Connections Logo Design
Cause Connections is an international organization that pairs donors with philanthropic causes. The logo concept illustrates how one person can make a difference anywhere in the world with one simple act of generosity. I fused the two "n's" together to reinforce the organization's goal of connecting people to a cause.
